TECH’s business partners, Brisa, part of the Sabançi Holding Company, recently held their annual sales conference in Antalya, Turkey. As a key customer of TECH as well as an exclusive partner of Bridgestone/Bandag throughout EMEA, the conference provided the Brisa team with the opportunity to welcome a host of guests including owners and General Managers from 19 Bandag Franchise Dealers and 37 Regional Managers to share exciting future plans for 2020 and beyond.

Brisa’s growing partnership with TECH was on full display during the conference with the company’s Bandag Manager, Fuat Ahmet Atay, commenting how the successful event focused on discussions around the extent of the TECH product range, its competitiveness in the market and the array of benefits the products introduce to not only the TECH distributor but also the end user.

Having taken advantage of TECH Europe’s various training programmes with TECH’s VP of Sales & Training, Walter van Loon and Technical Trainer, Volodymyr Bagdasaryan, Brisa has proudly distributed TECH tire repair products since December 2018 after completing both theoretical & practical TECH training focusing on section repairs for Truck and Tractors. What’s more, the training also covered OTR repairs in a retread environment with a special focus on failure analysis, providing an introduction to “Aramid” reinforced OTR repairs as well as oversized extreme TECH AX repairs.

To be put in touch with Brisa or your local TECH distributor, please email [email protected].